GEO insights & guides.
How to get your pages found, cited, and recommended by AI answer engines, not just ranked by search.
The GEO Audit Checklist for Agencies: How to Audit Client Sites for AI Search
A repeatable process for agencies and freelancers to audit client websites for AI search readiness, report findings clearly and agree realistic next steps.
How to Optimize Your Blog Posts So AI Assistants Cite Them
A repeatable, post-level workflow for writing and editing blog articles that AI assistants can find, understand and quote, from the title down to the last paragraph.
12 GEO Mistakes Small Websites Make (and How to Fix Each One)
Most small sites are invisible to AI assistants for boring, fixable reasons. Twelve common mistakes, why they hurt, and the quickest fix for each.
Is Your Website Ready for AI Agents? A Practical Readiness Guide
AI assistants no longer only answer questions; they fetch pages, compare options and act. Here is how to make your site readable and usable by machine visitors.
How to Write a FAQ Section That AI Search Engines Actually Use
A well-built FAQ is one of the easiest pages to quote. Learn how to choose questions, write answers models can lift, add markup correctly and avoid common traps.
What to Look For in a Free GEO Audit Tool (A Buyer's Checklist)
Not every AI search audit measures what matters. Here is a plain checklist for judging any free GEO audit tool, including ours, before you trust its score.
Brand Mentions vs Backlinks: What AI Search Actually Rewards
Backlinks built SEO. For AI answers, the evidence points toward mentions. What the research says, what it does not say, and how to earn mentions honestly.
How to Measure AI Search Traffic in Google Analytics (Step by Step)
Visitors from ChatGPT, Claude, Perplexity and Gemini often hide inside "referral" or "direct". Here is how to find them, group them and report on them honestly.
SEO vs GEO vs AEO: What Is the Difference and Which Do You Need?
Three acronyms, one confusing landscape. A plain-English comparison of SEO, GEO and AEO, where they overlap, where they differ, and how to split your time.
AI Search Statistics for 2026: What the Numbers Mean for Your Website
Zero-click rates, AI Overview coverage, referral growth and citation sources, with sources and an honest note on what each figure can and cannot tell you.
GEO for Local Businesses: How to Get Recommended by AI Assistants
People now ask AI assistants who to call, where to eat and which shop to visit. Here is how a local business can make itself easy to recommend, without a big budget.
GEO for Startups: A First-90-Days Plan to Get Found by AI
A new company has no backlinks, no history and no brand recall. A 90-day plan to become easy for AI assistants to find, describe and recommend, month by month.
How to Check If GPTBot and Other AI Crawlers Can Crawl Your Website
A page that crawlers cannot reach cannot be cited. Here is a step-by-step method for checking whether GPTBot, ClaudeBot and others can actually fetch your site.
Zero-Click Searches in 2026: How to Still Get Traffic and Customers
About two thirds of US Google searches now end without a click. Here is what zero-click search means for your site, and how to earn visits that still happen.
llms.txt Explained: What It Is and Whether Your Website Needs One
llms.txt is a proposed plain-text file that points language models to your most useful pages. Here is what it does, what it does not, and how to decide.
How to Appear in Perplexity Answers: A Guide for Website Owners
Perplexity shows its sources next to every answer, which makes it one of the most transparent AI search tools. Here is how to become one of the sources it shows.
The AI SEO Checklist for 2026: 25 Checks Before You Publish
A practical, copy-and-use checklist covering crawlability, content, structured data, entity signals, and measurement, built for search and AI answers alike.
How to Get Your Website Recommended by Claude: A Guide for 2026
Claude's share of AI referral traffic is rising fast, especially in B2B. Here is how to make your site easier for Claude to find, read, and cite.
How to Get Featured in Google AI Overviews: A Practical 2026 Playbook
AI Overviews now sit above the classic results on nearly half of tracked queries. Here is what actually makes a page easier for Google to summarize and link.
How to Rank in ChatGPT in 2026: A Step-by-Step Guide for Website Owners
ChatGPT does not have rankings the way Google does, but it does choose which sources to cite. Here is a practical, step-by-step plan to become one of them.